We’ve heard it many times when clients are not sure why hiring an agency on a retainer is going to win them money on the long term. Having a monthly fixed cost sometimes does not seem like a smart business decision to them. Let me tell you why they should think about it twice.
Many times we get asked by our clients whether they should consider hiring a person or a team for handling their social media in-house. We are an agency, so naturally we would advise our clients to work with us. But more importantly, we take pride in our reputation.
Have you ever wondered how much work goes into product naming? With tough competition, brands try to offer added values that will help their clients make a clear choice. One of the tactics brands employ is creating desirability and triggering purchase by coming up with memorable names for their products. But not only that, gorgeous, glamorous, even edible names. Yes, edible.
One of the most effective marketing tools that doesn't benefit of enough emphasis is the packaging. People are visual. Strong visual design assets have a way of sticking more than verbal communication. That’s why packaging has the power to sell consumers right at the retail shelf. The purchase decision is based many times on how compelling the story on the packaging is.